Armani / Silos was inaugurated Thursday, April 30, the new exhibition space of the great designer and Special Ambassador for Expo Milano 2015, who celebrates a 40-year career with a grand event. The celebrations happily coincide with the opening of the Universal Exposition for which Armani is Special Ambassador for fashion, and that opens to the public on Friday May 1 in Milan: “I’ve always appreciated the willingness to do something and I believe that Expo is an extraordinary moment for Milan and Italy. This is why I enthusiastically accepted the appointment as Special Ambassador that allows me to bring a personal contribution to this event. By happy coincidence, the event coincides with the 40th anniversary of Giorgio Armani for which I had planned initiatives and celebrations. It will be an honor and a pleasure to work with Expo, which opens Milan to a new way of looking at the world. “
The Silos rise from the place where once cereals and grains were stored
The new exhibition has been named “Silos” because it is located in the spot in which a large multinational industry stored a large amount of grains in the traditional cylindrical buildings. “I chose to call it ‘Silos’ because it was where grain, a material for a living, was stored,” explained Armani. “And like food, clothing is also needed to live.”
A number of Hollywood starsare attending the party
The event, scheduled in the late afternoon in Milan at Via Bergognone 40, includes the opening of a major exhibition of 4,500 square meters housed over four floors. The exhibition features 600 dresses and 200 accessories from historical collections by the Italian Stylist dating from 1980. After opening the doors of the space, the event continues at the Armani / Teatro with a fashion show from the collections of Giorgio Armani Privé, the Haute Couture line launched by Giorgio Armani in 2005. After that, there will be a big party with special guests, including Tom Cruise, Leonardo DiCaprio, Cate Blanchett, Sophia Loren, Tina Turner, Glenn Close and Isabelle Huppert. Armani / Silos is open to the public six days a week beginning May 1, with the following hours: Tuesday, Wednesday, Friday and Sunday from 11:00 to 20:00; Thursdays and Saturdays from 11:00 to 22:00.
Expo Milano 2015 starring the Countries from all over the world who have been invited to interpret the theme Feeding the Planet, Energy for Life. Food, a vital part of daily life for the entire world’s population and capable of uniting people of different cultures and religions, also brings with it profound concerns. Each Country, coming from their own culture and traditions, is called to question and offer solutions to the major challenges related to the future of food. Participating Countries express the meaning and content of their presence at Expo Milano 2015 through a themed concept and have the opportunity to choose between two modes of participation: by building their own exhibition space (Self-Built Pavilions) or by choosing their own space inside one of the nine Thematic Clusters.
Here some rendering of the Self-Built Pavilions of many Countries ( not in particular order )
The Exposition Site of Expo Milano 2015 is thus transformed into a mosaic of countries committed to creating awareness amongst the visitors around a theme that is crucial for future generations, making them part of a global project never seen before. 184 unique and unrepeatable days of culture and science, innovation and tradition, sustainability and solidarity in which you can find over a hundred national cuisines each with their own tastes, scents and colors.
On this page you can see a preview of those Countries which have joined Expo Milano 2015 and have already developed their theme of participation.