Giorgio Armani Celebrates 40 Years in Business

GIORGIO ARMANI
GIORGIO ARMANI
ARMANI SILOS EXPO 2015
ARMANI SILOS EXPO 2015
Armani / Silos  was inaugurated Thursday, April 30, the new exhibition space of the great designer and Special Ambassador for Expo Milano 2015,  who celebrates a 40-year career with a grand event. The celebrations happily coincide with the opening of the Universal Exposition for which Armani is Special Ambassador for fashion, and that opens to the public on Friday May 1 in Milan:  “I’ve always appreciated the willingness to do something and I believe that Expo is an extraordinary moment for Milan and Italy. This is why I enthusiastically accepted the appointment as Special Ambassador that allows me to bring a personal contribution to this event. By happy coincidence, the event coincides with the 40th anniversary of Giorgio Armani for which I had planned initiatives and celebrations. It will be an honor and a pleasure to work with Expo, which opens Milan to a new way of looking at the world. “
The Silos rise from the place where once cereals and grains were stored
The new exhibition has been named “Silos” because it is located in the spot in which a large multinational industry stored a large amount of grains in the traditional cylindrical buildings. “I chose to call it ‘Silos’ because it was where grain, a material for a living, was stored,” explained Armani. “And like food, clothing is also needed to live.”
A number of Hollywood stars are attending the party
The event, scheduled in the late afternoon in Milan at Via Bergognone 40, includes the opening of a major exhibition of 4,500 square meters housed over four floors. The exhibition features 600 dresses and 200 accessories from historical collections by the Italian Stylist dating from 1980. After opening the doors of the space, the event continues at the Armani / Teatro with a fashion show from the collections of Giorgio Armani Privé, the Haute Couture line launched by Giorgio Armani in 2005. After that, there will be a big party with special guests, including Tom Cruise, Leonardo DiCaprio, Cate Blanchett, Sophia Loren, Tina Turner, Glenn Close and Isabelle Huppert. Armani / Silos is open to the public six days a week beginning   May 1, with the following hours: Tuesday, Wednesday, Friday and Sunday from 11:00 to 20:00; Thursdays and Saturdays from 11:00 to 22:00.
ITALY POSTSTAMP DEDICATED TO ARMANI
ITALY POSTSTAMP DEDICATED TO ARMANI
ARMANI SILOS SKETCH
ARMANI SILOS SKETCH
SILOS PROJECT
SILOS PROJECT
ARMANI SILOS
ARMANI SILOS
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GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS

GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI PRIVÉ COUTURE FALL WINTER 2014 PARIS
GIORGIO ARMANI
GIORGIO ARMANI
Lunga vita al Re …viva Re Giorgio    – Long life to the King Giorgio

MENSWEAR SS2015 – LET’S LOOK AROUND

ERMANNO SCERVINO SS2015 MENSWEAR
ERMANNO SCERVINO SS2015 MENSWEAR

We’re in Florence, cradle of the Renaissance and Italian Fashion. In particular, where there is the HQ of Pitti Immagine (we will talk soon in a future post). It was therefore imperative to give an eye to what the men’s fashion holds for us for the SS 2015.

So let’s start the show. Enjoy…. 🙂

BIKKENBERG - SS2015 MENSWEAR COLLECTION
BIKKENBERG – SS2015 MENSWEAR COLLECTION
BIKKENBERG - SS2015 MENSWEAR COLLECTION
BIKKENBERG – SS2015 MENSWEAR COLLECTION
BIKKENBERG - SS2015 MENSWEAR COLLECTION
BIKKENBERG – SS2015 MENSWEAR COLLECTION
CALVIN KLEIN - SS2015 MENSWEAR
CALVIN KLEIN – SS2015 MENSWEAR
VALENTIM - SS2015 MENSWEAR
VALENTIM – SS2015 MENSWEAR
VALENTIM - SS2015 MENSWEAR
VALENTIM – SS2015 MENSWEAR
VALENTIM - SS2015 MENSWEAR
VALENTIM – SS2015 MENSWEAR
DINO ALVES - SS2015 MENSWEAR
DINO ALVES – SS2015 MENSWEAR
MOSCHINO - SS2015 MENSWEAR
MOSCHINO – SS2015 MENSWEAR
MOSCHINO - SS2015 MENSWEAR
MOSCHINO – SS2015 MENSWEAR
OLIVER SPENCER - SS2015 MENSWEAR
OLIVER SPENCER – SS2015 MENSWEAR
MISSONI - SS2015 MENSWEAR
MISSONI – SS2015 MENSWEAR
ASTRID ANDERSEN - SS2015 MENSWEAR
ASTRID ANDERSEN – SS2015 MENSWEAR
GIVENCHY - SS2015 MENSWEAR
GIVENCHY – SS2015 MENSWEAR

What do you think ? do you like ? let me know …

DOLCE & GABBANA - SS2015 MENSWEAR
DOLCE & GABBANA – SS2015 MENSWEAR
DOLCE & GABBANA - SS2015 MENSWEAR
DOLCE & GABBANA – SS2015 MENSWEAR
VERSACE - SS2015 MENSWEAR
VERSACE – SS2015 MENSWEAR
VERSACE - SS2015 MENSWEAR
VERSACE – SS2015 MENSWEAR

GIORGIO ARMANI READY TO WEAR SPRING SUMMER 2015 MILAN


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Instead of showing an advertisement for a perfume launch or a new accessories line, as he is wont to do, Giorgio Armani commissioned a short film by Oscar winning director Paolo Sorrentino to open his spring/summer 2015 presentation.

The dialogue free images of a deserted beach, a bobbing view of an empty seaside village as seen from the ocean, the undulating outlines of sandy backs, the sounds of ocean breezes and one frolicking wet dog, all combined to instantly transport Armani’s audience far far away from the hustle and bustle of the city.

Sand – the title of the film and the collection- was Armani’s starting point for this lovely and languid show. Its grainy consistency was transformed into shimmering crystals and beadwork on evening dresses. Its wind sculpted wave patterns transposed onto other light silk skirts and tops. Its warm, golden-brown hues permeated the entire line. Even the beige snakeskin pieces at the start of the show somehow worked within the overall concept.

When Armani wasn’t running the sand idea through his designer fingers, he turned to its symbiotic ally, the sea. It was represented subtly in the rounded easy silhouettes of the show and Armani’s choice of fabrics, which often had a liquid movement to them.

To finish off a collection about sand and sea, the designer transformed his final model into a siren caught in a net of shimmering tulle covered in crystals. As she walked barefoot down the catwalk in her custom Armani gown, it was easy to understand why she gave up living under the ocean for a life on solid ground. Wearing Armani can have quite an effect on a woman.